June 2013 | Ideal Bride Magazine
Style & Inspiration
Wedding flower experts Interflora are to launch the first couture designer floral wedding collection in the UK and Ireland through an exclusive Vera Wang Wedding Collection and specialist tailored service for brides. As an internationally renowned figure within the wedding industry, the Vera Wang brand is synonymous with singular design excellence and elegance.
Only available through selected Interflora florists from 1st October 2012, by making an appointment for a private consultation with your Vera Wang specialty florist, Interflora intends to create a personalised experience for brides to be.
Each of the accredited Interflora florists will have expert knowledge of the Vera Wang brand and be able to interpret the brides own thoughts, colour themes and ideas in to the final designs; an unforgettable couture consultation unique to each bride.
The Vera Wang Wedding Collection by Interflora includes statement designs for the bride, groom, wedding party, ceremony and reception. The collection captures the essence of Vera Wang design and presents an inspirational range of flowers for brides who adore the romanticism and simplicity of Wang's iconic bridal couture.
Some of the pieces are exclusive to the UK, designed specifically with the taste and style of British brides in mind. Within the collection, Vera Wang has designed three distinct looks; traditional, romantic and modern. Each look embodies a different aspect of the romanticism and elegance that epitomises the Vera Wang style.
Vera Wang is passionate about the new collection, "few things are more closely associated with weddings than fresh flowers. Their vibrant beauty captivates the eye and celebrates the occasion. It is my privilege to help every bride realise her dream with floral designs of beauty, grace and elegance."
The Vera Wang Wedding Collection by Interflora can be viewed in full at interflora.co.uk or interflora.ie from 1st October 2012, alongside details of the Interflora florists accredited to provide this nationwide service. Prices for the designs start from £64.99 for a bridal bouquet.
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